(Eval)What have you learned from your audience feedback?

Trailer

Once we had completed our trailer, it was important that we received audience feedback from as many different people as possible because it allows us to see how effective our marketing campaign is, how successful we are and to get a return in investment. We used popular well-known sites such as youtube and Facebook to get feedback. When we researched into our target audience ( 15+) we noticed that most of them had used social sites such as Youtube and Facebook, therefore made it easier for us to access our target audience.

On the 3rd December, we were fortunate enough to have Charlie Ware, a man who has been in the industry for about 30 years, give us feedback on our trailer. One of the main criticisms that we received was that we needed to improve the quality of our sound. There were times in our trailer where people found it hard to hear the dialogue. Another critic that we received was that we needed to add words.

Magazine

In order to improve the magazine, I had posted it on a popular social site to get feedback. I posted it on Facebook and had received comments fairly quick. From the feedback given, it is clear that most people had liked the way it looked and that it would have made them want to watch the movie. This shows that the main aim for the magazine which was to promote the film and draw people in was successful. One of the main criticisms could be that I needed to get more audience feedback and to try and pick out the negative points about it in order to improve it.